About the founder

Jarrod
Carman

There are people who talk about performance. And there are people who have lived it: on the mountain, in the boardroom, and inside the mind.

Jarrod is the latter.

  • Psychology-trained
  • Mountain-tested
  • Business-proven
Jarrod Carman snowboarding off a snow-covered rock

The story

Three decades.
One thread.

It didn't begin in a conference room or a coaching office. It began on snow.

01
The mountain
30+ years ago

Over 30 years ago, a young Jarrod discovered that the mountain had a way of stripping everything back: ego, distraction, noise. It left only what was real.

That lesson never left him. It became the foundation for everything he has built since.

Jarrod mid-air on a snowboardOn snow
02
The instructor
Australia & USA

More than a decade as a professional snowboard instructor across two continents, from the powder fields of Colorado to Mt Buller in Victoria, and as a freestyle coach with Team Buller.

He learned how people learn, perform and break through their own limits under pressure. And he saw, time and again, that the gap between a good rider and a great one was never just technical. It was always mental.

Jarrod coaching a snowboard studentTeaching
03
The mind
Honours in Psychology

Armed with an Honours Degree in Psychology, Jarrod immersed himself in the science of human behaviour, motivation, resilience and peak performance.

What he found confirmed what the mountain had already shown him: the mind is the ultimate terrain. Master it, and everything else opens up.

04
The business
20 years building

He didn't stop at theory. Over 20 years he grew and scaled a multi-million dollar real estate operation: the early grind, the breakthroughs, the pressure of leadership, the complexity of scaling, and the personal cost high performance carries when it isn't managed with intention.

Along the way he became a sought-after business coach and keynote speaker, sharing stages across the real estate and business industries internationally.

Jarrod speaking on stageOn stage
05
The framework
RARE MINDS

Out of that journey came the RARE MINDS framework. Nine pillars that together form a complete blueprint for high-performing, intentional living. Not a theory. A system. Built, broken, refined and rebuilt across three decades of real experience.

  • Rituals
  • Attitude
  • Relationships
  • Energy
  • Money
  • Influence
  • Nutrition
  • Diary management
  • Scaling

Mindset is not a soft skill. It is the skill.

And it must be embodied. Not just understood, but lived, practised and stress-tested in the real world.

30+Years on snow
10+Years instructing
20Years in business
9Pillars

Rare Lines × Rare Minds

He rides first.
Leads from the front.

Rare Lines × Rare Minds is where the mountain meets the mind: a space where high performers, entrepreneurs and adventure seekers do the deep work in one of the world's most extraordinary settings.

If you're ready to stop separating the ride from the work, Jarrod is ready to take you there.

Available for keynote speaking · Performance coaching · Retreat enquiries

Apply for Hakuba 2027 Speaking & coaching enquiries 10 riders · 18–25 January 2027